BURK LAW PC

A brand is meant to distinguish your business from others - but, your brand is only as strong as it is unique.

​

Registering intellectual property is one tool that can help protect your uniqueness. But, to ensure that you have the broadest protection possible, an integrated brand strategy should include:

​

• searching new product names, slogans, and logos before implementation;

• monitoring the marketplace on an ongoing basis; and

• dealing with copycats as they arise.

​

If your customers can't distinguish your products and services from your competitors', your brand isn't working for you.